Australian Merino


Both directors, Chris Kelly and James Thomson, are personally involved in every aspect of wool trading for every client.

As passionate participants in the wool industry, Directors James Thomson and Chris Kelly along with members of the Australian Merino Exports Team, actively engage in industry forums with the intention of maintaining a sustainable and relevant pathway for wool fibre. 

Considered experts within the industry from both a business and technical perspective, Australian Merino Exports are often called upon for comment from the media and others within the industry.   

A proposed growers’ motion would shut WoolQ down
18 September 2020

Grower plan to end WoolQ online platform investment

Australian wool growers will be petitioned to support the abandonment of the industry’s WoolQ online services and trading platform.

WA’s sheep-wheat belt farmers are prepared to put wool away until prices improve.
21 August 2020

WA wool growers still confident of industry’s future

WESTERN Australian farmers remain optimistic about the long-term strength of the wool industry, despite the current challenges of COVID-19 impacting consumer demand and causing market disruption, according to NAB.

Jo and David Taylor, Campbell Town, with children Rupert, Wally run a woolgrowing operation in Tasmania.
20 August 2020

German company backs Tasmanian wool

Campbell Town woolgrower David Taylor was looking at ways to mitigate risk and secure long-term supply contractors when he made the decision to transition away from mulesing.

Bluey Merino founder Andrew Ross said COVID-19 had forced retailers to adapt to the online world.
18 August 2020

Wool retailers adapt to COVID-19 challenges

Australian wool clothing retailers are adapting to the challenges COVID-19 has thrown their way and are setting themselves up to thrive post-pandemic.

Ross Wells believes it will take a long time for the wool market to bounce back from the impact of COVID-19.
17 August 2020

Australian Wool market dips below 1,000c/kg and hits eight-year low

The Australian wool market has slipped below 1,000 cents a kilogram after 59c/kg was swiped from the Australian Wool Exchange Eastern Market Indicator (EMI) this week.

Woolen jumpers
7 October 2019

Wool Week 2019: Public urged to cut down on plastic and ‘embrace wool’

The Farmers Union of Wales has encouraged people looking to live more sustainably to choose wool as the industry celebrates Wool Week 2019.

The value of Australia's farm production will fall to $59 billion this year. ABC News: Josh Bavas
17 September 2019

ABARES forecasts four-year low for farm production amid drought and trade wars

Drought and the US-China trade war will knock the value of Australia's farm production to $59 billion this year, its lowest level for four years, according to the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES).

Sydney model and jumps athlete Amy Pejkovic in the Adidas apparel collaboration with The Woolmark Company. Picture: The Woolmark Company
3 July 2019

High-end wool goes sporty

Comfort-chasing consumers filling their wardrobes with brands like Adidas, Puma and Nike will underpin WA’s $826 million wool sector long-term, industry figureheads say, as the activewear trend gains popularity.

Murray Davis and his son Andrew at the Melbourne wool store last week where they sold Merino fleece wool and oddments to a top price of $15.41/kg.
2 July 2019

Wool prices are slipping from the past 12 months of market peak

THE wool market is coming off its high, but Western District growers Murray Davis and his son Andrew were happy with the prices that are “historically quite high”.

An industry expert says there are uncertainties in the market with the US-China trade war impacting confidence levels for Chinese buyers, European economies looking like they could go into recession and Italian buyers starting to experience a slowdown in fabric demand.
1 July 2019

Wool market: EMI falls 51c/kg as 2018-19 season comes to close

WOOL prices have continued to plunge due to subdued demand and the effect of world economic issues.

Pingelly woolgrower and WA representative on the WoolPoll 2018 panel John Hassell has labelled as
28 August 2018

WoolPoll levy questioned

WOOLPOLL levy options that woolgrowers will vote on next month have been labelled “biased” within hours of being released by Australian Wool Innovation (AWI).

Dapper gent: Julian von Bibra in a suit made from wool he produced on Beaufront Station near Ross. Picture: SAM ROSEWARNE
28 September 2017

Sheep graziers-come-trend setters: the farmers turning to fashion

LIKE most farmers, Julian von Bibra is no fashionista. But the fourth generation Tasmanian sheep grazier has become the unlikely poster boy for Australian fashion house Country Road and top-end international designers.

Australian Merino Exports managing director Chris Kelly in the Western Wool Centre auction room last week. Some brokers believe the extra buyer in the auction room contributed to bidding competition for the limited supply of wool on offer and helped push prices to record highs.
27 August 2017

Wool heads into record territory

WITH sales generating $10.5 million on a small offering at the Western Wool Centre (WWC) last week, record prices were set for 19.5 through to 22 micron wools as WA emerged as the national market leader for broader wools.

Fibre vs Fibre
26 July 2017

Fibre vs Fibre

A recent report on the fashion industry calls for brands to use more man-made fibres. How reports like these favour synthetics and the wool industry’s response.

ACWEP president Chris Kelly believes the Wool Exchange Portal revealed
29 June 2017

‘Cautious’ support as wool industry raise digital trading concerns

Despite industry views the estimated savings are not what they are cracked up to be, wool exporters and processors are “cautiously” supporting Australian Wool Innovation’s digitalisation of the wool market.

Julian von Bibra and his sheep - Photography by Will Braden
30 May 2017

Farming Royalty - Meet the Von Bibras

Australian Merino Exports, in collaboration with Roberts Limited, have sourced and processed ‘Tasmanian Merino’ wool from the von Bibra’s ‘Beaufront’ property, to meet the consumer demand for fully traceable, ethically produced natural wool fibre.

Australian Merino Exports wool buyer Andrew Worthington
18 May 2017

‘Shop the story’ triggers wool chain of custody

GLOBAL retailers have tapped into a new chain of custody for the Australian wool industry, which is set to process 500 tonne of wool under a new initiative between Australian Merino Exports and Roberts Limited.

Along the chain: Superfine wool producer Susan Rowbottom of St Helens near Port Fairy with Mike Kuritani from Japanese textile producer Itochu at the Hamilton meeting for superfine wool growers
17 May 2017

From wool to garment

Among the guests at the dinner were Mike Kuritani, from the Japanese-based Itochu Corporation, a large international trading company that includes a textiles division.

Competitive, Proven, Trusted
Greasy Wool Greasy Wool Greasy Wool